by In a move that has simultaneously amused, confused, and disgusted fans and critics alike, actress Sydney Sweeney has announced a limited-edition soap made with her “actual bathwater.” The product, dubbed “Sydney’s Bathwater Bliss” and launched in collaboration with natural men’s grooming brand Dr. Squatch, has immediately become a viral sensation, sparking a heated debate….
Is this a stroke of marketing genius, or has the celebrity brand gone a step too far?
Priced at just $8 per bar, “Sydney’s Bathwater Bliss” is set to drop on Friday, June 6, 2025, at 12 p.m. EST, exclusively on Dr. Squatch’s website. Only 5,000 bars will be made available, ensuring its status as a quirky collector’s item. For those eager to get their hands on it early, Dr. Squatch is running a giveaway from May 29 to June 5, offering 100 lucky fans a chance to snag a bar.
According to Sweeney and the brand, the soap contains actual bathwater from a promotional bath shoot she did for Dr. Squatch, blended with an outdoorsy scent of pine, Douglas fir, and earthy moss, a nod to her Pacific Northwest roots.
Sweeney herself has framed the product as a “fun, full-circle moment.”
In interviews, she noted that fans had long joked about wanting her bathwater after her previous viral ad campaign with Dr. Squatch. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she quipped in a press release. She also stated a secondary goal: to encourage men to switch from synthetic grooming products to more natural alternatives, insisting the soap meets Dr. Squatch’s high standards despite its unusual ingredient.
The Great Divide: Public Opinion Explodes
The announcement has ignited a firestorm of reactions across social media platforms, revealing a stark divide in public opinion:
The “Genius Marketing” Camp:
Many fans and marketing experts are praising Sweeney for her audacity and business acumen. They see it as a brilliant, tongue-in-cheek way for the actress to capitalize on the absurd, sometimes creepy, nature of celebrity worship and parasocial relationships.
Comments like, “She is going to make a ton of money doing it,” and “If people aren’t going to stop being creepy about her, she might as well make money off of it,” highlight this perspective. Supporters view it as Sweeney smartly monetizing the objectification she often faces online.
The “Gross & Problematic” Camp:
Conversely, a significant portion of the internet has reacted with disgust, disbelief, and outright condemnation. Many are calling the product “gross,” “sick,” and “down bad,” comparing it to the controversial “bathwater” sales by some OnlyFans creators.
Critics argue that such a product cheapens her image as a serious actress and further sexualizes her in an unhealthy way.
“I’m sorry but she will never be taken seriously as an actress if she keeps doing these unclassy and uncouth gimmicks,” one user wrote. Others questioned the ethics of such a product, with comments like, “Christ, what’s next, perfume infused with the scent of her used underwear?” and “Are straight men okay?” becoming common refrains.
Beyond the Bubbles: Celebrity Culture and Control
This isn’t the first time a celebrity has ventured into unconventional merchandise (think Gwyneth Paltrow’s infamous “This Smells Like My Vagina” candle or Belle Delphine’s original bathwater sales). However, Sweeney’s foray into this space, especially as a mainstream actress, brings the conversation about celebrity branding, fan obsession, and the blurred lines of parasocial relationships to the forefront.
Is this an instance of a celebrity reclaiming agency by monetizing the very scrutiny she faces, or does it inadvertently play into the objectification that women in Hollywood often battle?
As “Sydney’s Bathwater Bliss” prepares to launch, one thing is clear: it has already succeeded in generating massive buzz. Whether it’s purchased out of genuine curiosity, irony, or sheer fan devotion, this unique product is poised to be a memorable, if not bewildering, chapter in celebrity marketing. The debate over its tastefulness may rage on, but Sydney Sweeney has undoubtedly found a way to keep the internet talking.
Frequently Asked Questions (FAQ)
Is Sydney Sweeney selling soap made from her bathwater?
Yes, she has collaborated with Dr. Squatch to release “Sydney’s Bathwater Bliss,” which claims to contain droplets of her bathwater from a promotional shoot.
How much does Sydney Sweeney’s bathwater soap cost?
It is priced at $8 per bar.
When and where can I buy “Sydney’s Bathwater Bliss”?
It launches on Friday, June 6, 2025, at 12 p.m. EST, exclusively on Dr. Squatch’s website (drsquatch.com).
What are the public’s views on this product?
Public reaction is highly mixed. Some view it as brilliant marketing and a clever way to monetize fan obsession, while others find it disgusting, creepy, and a detrimental move for her image.
Is this the first time a celebrity has sold bathwater-related products?
No, other public figures, notably streamer Belle Delphine, have sold their bathwater in the past, though Sweeney’s collaboration with a mainstream brand like Dr. Squatch brings it to a wider audience.
Note: The exact launch date (June 6, 2025) and price ($8) are based on current reports. Make sure to double-check these details close to the actual release.
